Definition of Mobile Marketing

Everyone has a moblie phone. Some people even have more than one base on their own needs. According to the findings from the Hong Kong Census and Statistics Department, over the period 1987 - 2006, the number of mobile phone subscribers recorded a remarkable growth of 36% per year in Hong Kong. And, predictably, the number is keep blooming exponentially.


Mobile is emerging as the most powerful channel to cimmunicate with the consumer interactively nowadays. it can be used as a tool in practice with marketing to engage target audience. By using mobile to communicate, deliver and exchange values with audience, it is called mobile marketing.




SMS (Shot Message Service) is the most prevailingly used format with mobile marketing. Sending text message is one of the most popular ways of communication amoung people. How many SMS you text and receive everyday? How many of them are commercials?